An oldie but a goodie… and perfect as we celebrate the arrival of Springtime.
Sparkadia’s long-awaited new album is just around the corner too… 
All is L♥VE.
Sometimes, you just need to be reminded of the beautiful little things in life.
I have a sadness shield that keeps out all the sadness, and it’s big enough for all of us.
Max “WTWTA“
Our SS10/11 campaign comes to life…
1 gorgeous model.
24 pairs of lust-worthy shoes.
19 to-die-for handbags.
4 key fashion looks each with their own distinct hair and make-up, courtesy of an artiste extraordinaire.
24 wardrobe changes thanks to one very stylish gal.
1 awesome fashion photographer.
1 fly-on-the-wall videographer.
A team of 14 to make it all happen.
All to create 1 massive campaign to take us through Spring Summer 10/11.
And all in 2 and a ½ days.
Here’s a look at some Behind-The-Scenes action at the Betts Women’s Spring Summer 10/11 campaign shoot in Sydney.
Shot by fashion photographer Fabrizio Lipari, hear Stylist Teagan Sewell, and Hair & Make-up Artist Melanie Burnicle, give advice on how to achieve an on-trend look for the season ahead.
The collection is now arriving in-store, so get in to your nearest Betts store or pop online at www.betts.com.au to view our range.
Also, a huge thanks to the fabulous talents of WA band Voltaire Twins for allowing us to use their AAAHMAZING track ‘D.I.L’ for the soundtrack. Check out the rest of their stuff on MySpace - it’s well worth it!! Or check out the clip for the track on one our past posts…
Big, huge thanks to our Creative Team:
Creative Director: Lori Canalini - Gatecrasher Advertising
Photographer: Fabrizio Lipari
Stylist: Teagan Sewell
Hair & Makeup: Melanie Burnicle
Model: Jira Kohl
5 Ways to Wear: The open-toe platform sandal.
Meet Amy. Amy’s part of our Finance Team at Betts HQ working as an Assistant Accountant, crunching loads of numbers and keeping tabs on what the Marketing Department are spending at any one point in time! Damn those Bachelor of Commerce degrees with majors in Accounting!
It’s not all number crunching and Excel spreadsheets though. Like any girl, Amy loves to shop. Kookai, Sportsgirl, Pilgrim… she loves playing with colour, layers and accessories to create her own unique look. And just because we love throwing in random facts – Amy has a pet rabbit named Pancakes – inspired of course, by The OC!
For our 5 Ways to Wear project, Amy chose one of the newest arrivals to hit store – a strappy, open-toe platform sandal called Peru. Here, Amy’s showcasing the tan version of this casual heeled sandal, also available in black. It’s in-store and online now for a fantastic price of $99.99!
This shoe (and colour) is just perfect as we head into Spring – it’s neutral enough to go with a great palette of colours, but fun, flirty and trend-driven to team up with your new favourite floral dress or your live-in skinny legs.
Check out Peru online here.
For kicks, Amy (like our previous 5 Ways to Wearer Tahlia) loves the Freo lifestyle and hanging out at her favourite little spots in the Port City. So much so that she actually works there on the weekend at one of the new little bars in town – the East End Bar.
And speaking of kicks… don’t let her petite exterior fool you… one of Amy’s passions in life is kick boxing! She’s been training for over two years now and has actually travelled to Thailand twice to attend Muay Thai camps - she’s now affectionately known as the Bean-Counting Ninja! It may also explain her love of Asian food.
Introducing our new celebrity ambassador… Mitchell Johnson!
We are absolutely thrilled to announce our first ever celebrity ambassador to promote the Betts brand and the Men’s Spring Summer 10/11 range… Australian cricketing champ, super-fast bowler and all-round nice guy, Mitchell Johnson!
Keep an eye out for his face (and feet) appearing in-stores across the country as we speak. You can also click on the video link above to check out the Behind-The-Scenes action from the campaign shoot.
Thanks to the following crew for their work on the project:
- Photographer: Chantel Concei
- Stylist: Teagan Sewell
- Hair & Makeup: Rebekah Clark
- Creative: Gatecrasher Advertising
It’s choice, Bru!
We love rocking up to films not knowing what to expect. Completely oblivious to any of the hype, reviews or awards it may have won. You just go because the synopsis sounds great, the poster looks cool and it sounds a little different.
Well that’s what happened to us on the weekend.
We were fortunate enough to be invited to a preview screening of the New Zealand hit film BOY - recently bestowed the honour of New Zealand’s highest grossing film of all time.
BOY is a hilarious coming-of-age story. The year is 1984, and on the rural East Coast of New Zealand, Michael Jackson’s “Thriller” and the movie “ET” are changing kids’ lives. Boy is a dreamer who loves Michael Jackson and dreams of some day meeting him. Rocky is his younger brother who has imaginary magical powers. Alamein, their father, is the president of The Crazy Horses gang. Members: 3.
We watched, laughed (hysterically) and enjoyed (immensely).
There’ s something beautiful about this film. An enchanting innocence. A sense of loss. Yet an undercurrent of adventure that was uplifting and heartwarming.
It’s a funny movie. Very funny. The acting performances are absolutely brilliant and very spot on - the young stars, Boy (James Rolleston) and his brother Rocky (Te Aho Eketone-Whitu) are outstanding whilst their father, Alamein (Taika Waititi - who also wrote and directed the film) is perfect in the role.
To find out more about Boy, go to www.boythemovie.com.au. And make sure you go see it.
Mmmm… nom, nom!
Love, love, LOVE this song… and the clip is damn cool too!
Hungry Kids of Hungary with “Scattered Diamonds“.
Enjoy.
5 Ways to Wear: The gladiator platform wedge.
Meet Tahlia. She’s a member of the Marketing Team with the official title of Marketing Co-ordinator. Tahlia helps with loads of marketing initiatives as part of her role, including working on our Betts Kids campaigns, supporting our stores across the country with marketing stuff they need, shopping centre promotions as well as helping out with new store openings. It’s a busy little Tahlia these days!
She also loves helping out stylists and fashion designers with shoe selections for their shoots and parades… she’s got a great eye for detail and loves pulling looks together.
Tahlia’s our resident boho beach hippy who loves spending her days in Freo, catching live music, vintage furniture shopping, beach bumming and watching Seinfeld re-runs. You’ll probably find her enjoying a pint at one of Freo’s famous watering holes on the weekend, winding down with her besties.
In between all this, Tahlia is also finishing off her university studies with one semester to go! Soon, she’ll be a fully qualified Commerce grad complete with a Marketing major and Communications minor. Impressive huh?
So in between all this activity we managed to squeeze Tahlia in for her 5 Ways to Wear debut and she was excited to be road-testing one of our brand new Spring Summer styles, Shayla. This little gladiator-esque wedge is rocking some of the key looks for the season, including a wooden platform wedge and huarache-inspired woven uppers that make their way up the foot. At $99.99, this little shoe is bound to make a statement. Tahlia’s wearing the black version here but it also comes in a delicious taupe shade.
And it’s pretty versatile, working well with the whole tribal and ethnic influences coming through this Spring Summer season as well as working well with lightweight sheers, staple basics and her favourite Gypsy 05 maxi.
Shayla is in-store now… click here to see.
Some of Tahlia’s favourite labels include Sass and Bide, Talulah, Sportsgirl and Maurie and Eve – she loves mixing them with the little gems of vintage magic she finds as she scours the markets.
Oh… and Tahlia has a couple of weird fascinations… she has a thing for David Bowie (a la ‘The Labyrinth’ days) as well as beef jerky - of which there’s a factory just ’round the corner from Betts HQ!
Reinvention.
We seem to have developed a slight obsession with Chanel of late. We just had to share this though. Along with this timeless quote by Coco.
In order to be irreplaceable, one must always be different.
Coco Chanel
Happy weekend.
Crank up the wireless… the Kranskys are coming.
The Kransky Sisters are coming to Perth… looks like they’re touring WA in August! If you’ve never experienced the hilarity, just check out the clip above.
For the uninitiated, check out some of their other clips - they do a mean version of the Eurythmics classic, “Sweet Dreams“.